Preparation, Dedication, Reliability & Flow
The Classical Experience, is an interactive 90-minute event with a live string quartet that explores preparation, dedication, reliability and flow using the metaphor of music.
The session begins with the quartet playing a classical masterpiece by Mozart or Haydn. This gives the participants a unique opportunity to observe the members of a quartet listening and responding to each other, balancing technical precision and emotional flow. It is also an opportunity to observe how they prepare for a performance.
The musical examples are interspersed with a discussion about what it takes to be an effective team player, to assert oneself effectively and trust your colleagues to deliver exceptional results.
CASE STUDY... SAP
In 2023 SAP brought together 200 of their top clients to discuss latest trends in cloud and software technology. Music & Management were invited to deliver the Classical Experience. Of particular interest were the values of awareness, listening, creativity and preparation needed to deliver an excellent performance. The event was led by Dominic Alldis and featured the Paris Virtuosi String Quartet.
“Dominic Alldis of Music & Management and Paris Virtuosi did a brilliant job at the first SAP Innovation Forum. They opened the main event with an inspiring session describing the parallel between conducting an orchestra and a company or a team. Dominic's secret skill is that he makes us believe this is so easy, but I know the years of dedication and hard work needed to reach the level of Excellence where he is now. This was a very uplifting experience, leaving us with an envy to learn more…"
Serge Hoffmann Global Head of SAP RISE Experience Management and Insights
CASE STUDY... Dior
Creators of perfume use musical terminology when composing new fragrances (top note, mid note, bass note, chords). For their 2015 Conference entitled "The Sound of Fragrance" Perfums Christian Dior invited Music & Management to produce an event that explored the links between the creating music and perfume.
"When you see your work as a work of art and your customers as an audience, you’ll run your business more profitably. And when you see your work as a work of art and yourself as an artist, you’ll find more satisfaction in what you do..."
Stan Davis & David McIntosh, "The Art of Business"
CASE STUDY... Wyeth
In 2015, Wyeth Nutrition asked Music & Management to provide a performance with a string quartet for their Annual Conference in Paris. An audience of 300 delegates from South East Asia listened to Paris Virtuosi perform Haydn's 'Fifths' Quartet. This was followed by a lecture drawing attention to the importance of careful preparation, technical excellence, shared responsibility and trust in both music and busines.
"Musical dedication has a special beauty of its own. It is the highest possibility of being a human being. The reward of being in a community – a quartet – is greater than any reward for personal success..."
Professor Paul Robertson, First violinist in The Medici Quartet
CASE STUDY... Unilever
In 2003 Unilever engaged Music & Management to provide the Classical Experience for their Senior Worldwide Buyers Forum. They heard the Pavao Quartet perform Ravel's String Quartet and heard engaged in a conversation with the quartet players about shared responsibility, passion, preparation and the pursuit of excellence.
"An eye opening experience and a very well structured presentation that brought us a very refreshing definition of how to perform in a team… It showed us how to trust and to lead while keeping the harmony. Definitely a highlight of the forum..."
Buyers Group International, Unilever
Experiences
Sit within a live orchestra, listen to the music and engage in an interactive discussion about leadership, collaboration, listening and trust…
Listen to a jazz band and discuss improvisation, creativity, flexibility, risk-taking and change within a fast-moving commercial world…
Hear a string quartet perform a classical masterpiece and discuss the coordination and precision needed for high level performances...
Compare a classical and jazz approach to music and business, and discuss how to integrate strategic alignment and creative independence...
Observe the creative process as a multi-cultural group of musicians transform a famous piece of classical music into something new...
Hear an orchestral conductor and jazz musician talk about musical leadership, teamwork and innovation and how it applies to the world of business...
Dinner courses are interspersed with interludes providing insights into leadership, teamwork and innovation from the world of music...
Enjoy a fun team-building activity that highlights the need for new skill acquistion, teamwork, negotiation, creativity and time-management...